摘要
2021年,中国传媒资本市场出现三大明显变化:国内传媒业资本稳中有小幅上涨,中概股遇冷;政策成为重要变量;小股比投资为主,谨慎成为主题词。在这种环境下,中国传媒业资本运作呈现如下三大特点:一是TOB化趋势明显;二是聚焦游戏、出海等业务领域,“Z世代”备受关注;三是理性投资,青睐垂直细分赛道的龙头企业。估值逻辑和政策环境发生重大变化的互联网传媒业,未来将会在资本运作方面更为谨慎。
There are three obvious changes in China's media capital market:in 2021,the domestic media capital increased slightly,and the Chinese concept stocks decreased significantly;Policy becomes an important variable;Small share investment was the main investment,and prudent investment has become the mainstream.In this environment,the capital operation of China's media industry has the following three characteristics:first,the trend of To B is obvious;Second,focus on business areas such as games and going abroad,and generation Z has attracted much attention;Third,make rational investment and favor the leading enterprises with vertical subdivision tracks.The Internet media industry,with significant changes in valuation logic and policy environment,will be more cautious in capital operation in the future.
作者
郭全中
张营营
Guo Quanzhong;Zhang Yingying
出处
《中国传媒产业发展报告》
2022年第1期233-241,M0014,M0015,共11页
REPORT ON DEVELOPMENT OF CHINA'S MEDIA INDUSTRY
关键词
传媒业
资本运作
元宇宙
Z世代
Media Industry
Capital Operation
Metaverse
Generation Z
