摘要
围绕市场营销专业课程群教学质量,利用SERVQUAL模型设计了相关调查问卷,针对山东省两所高校市场营销专业的本科生进行数据收集和分析,识别影响专业课程群教学质量的关键因素,明确了各主要问题在期望-感知矩阵中的位置并加以诊断,进而从建立健全课程群教学质量的组织制度、尊重学生个体差异、运用多种教学手段调动学生的学习主动性、拓展实践教学环节、完善教学硬件支撑体系、适当提升学生的专业研究能力,以及完善对市场营销专业课程群教学质量的定期评价等方面提出优化措施。
Based on the SERVQUAL model,this study designs a questionnaire about the teaching quality of marketing courses group,collects and measures the data of marketing undergraduates from two universities in Shandong Province,identifies the key factors affecting the teaching quality of marketing courses group,makes clear and diagnoses the position of the main problems in the expectation-perception matrix.Some measures are also put forward,such as respecting students’individual differences,using a variety of teaching methods to mobilize students’learning initiative,expanding practical teaching links,improving the teaching hardware support system,appropriately improving students’professional research ability and improving the regular evaluation of the teaching quality of marketing courses group.
作者
姬志恒
JI Zhi-heng(School of Business Administration,Shandong University of Finance and Economics,Jinan,Shandong 250014,China)
出处
《教育教学论坛》
2022年第47期13-16,共4页
Education And Teaching Forum
基金
2019年度山东省重点研发计划(软科学项目)一般项目“山东省海洋科技创新能力的驱动机制和优化策略研究”(2019RKB01028)。
