摘要
电子商务背景下,饲料企业力求通过线上营销渠道来实现促销,这在解决饲料产品销量问题的同时,也给饲料企业的物流配送服务提出了严峻的挑战。究其原因,还在于部分饲料企业忽视了物流配送服务体系建设,难以满足客户不断提高的物流配送要求。因此,饲料企业要在注重饲料生产加工、电商营销的基础上加强物流配送服务体系建设,帮助饲料企业降低物流成本,从而构建出供销一体化的物流配送模式,推动饲料企业的可持续发展。
Under the background of e-commerce,feed enterprises strive to achieve promotion through online marketing channels,which not only solves the problem of feed product sales,but also poses a severe challenge to feed enterprises’logistics and distribution services.The reason is that some feed enterprises neglect the construction of logistics distribution service system,which is difficult to meet the increasing logistics distribution requirements of customers.Therefore,feed enterprises should,on the basis of focusing on feed production and processing and e-commerce marketing,strengthen the construction of logistics distribution service system,help feed enterprises reduce logistics costs,so as to build a logistics distribution model integrating supply and marketing,and promote the sustainable development of feed enterprises.
作者
张玲雅
ZHANG Lingya(Jiangsu vocational College of Business,Nantong,Jiangsu Province 226011,China)
出处
《中国饲料》
北大核心
2022年第22期143-146,共4页
China Feed
关键词
电子商务
饲料企业
物流配送
服务体系
建设
e-commerce
feed enterprises
logistics distribution
service system
build
