摘要
该文以新疆旅游资源与体育资源为研究对象,通过文献资料、实地考察等方法对新疆自然资源、文化资源及公路资源进行体育旅游资源挖掘与开发潜力测评。研究结果显示,新疆旅游资源非常丰富,且与体育资源融合发展也初具规模,但发展过程中仍存在特色不突出,宣传力度不够,服务体系不完善,IP形象不明确,专业人才较为匮乏等问题,最后针对存在问题提出对策与建议,以期为未来新疆体育与旅游融合发展提供借鉴与参考。
In this paper, Xinjiang tourism resources and sports resources as the research object, through literature, field investigation and other methods of Xinjiang natural resources, cultural resources and highway resources sports tourism resources mining and development potential evaluation. The results showed that: Xinjiang is very rich in tourism resources, and its integration with sports resources has begun to take shape. However, there are still some problems in the development process, such as lack of outstanding characteristics, insufficient publicity, imperfect service system,unclear IP image, and lack of professional talents. Finally, countermeasures and suggestions are put forward to address the existing problems, providing reference for the future integration of sports and tourism in Xinjiang.
作者
李梦园
LI Mengyuan(Physical Education Department of Xinjiang University of Finance and Economics,Urumqi,Xinjiang Uygur Autonomous Region,830012 China)
出处
《当代体育科技》
2022年第32期146-149,共4页
Contemporary Sports Technology
基金
新时代党的治疆方略理论与实践研究重点项目(项目名称:新疆体育与旅游融合发展研究,项目编号:22ZJFLW09)
国家社会科学基金青年项目(项目名称:“旅游兴疆”背景下体育非物质文化遗产与旅游融合开发研究,项目编号:21CTY008)。
关键词
体育旅游
旅游资源
体育资源
融合发展
Sports tourism
Tourism resources
Sports resources
Integrated development
