摘要
饲料企业是我国农业与畜牧业发展中的重要推动力量。当下,受电子商务的影响,营销模式发生改变。文章主要分析了物联网背景下我国饲料行业的发展现状和产业链结构,常见营销模式与现存问题,优化企业营销模式的方法,旨在为饲料企业的发展提供理论支持。
Feed enterprises are an important driving force in the development of agriculture and animal husbandry in China.Today,influenced by e-commerce,the marketing mode has changed.This article mainly analyzes the development status and industrial chain structure of China's feed industry,the common marketing model and the existing problems under the background of the Internet of Things,and the method of optimizing the enterprise marketing model,aiming to provide theoretical support for the development of feed enterprises.
作者
马华敏
MA Huamin(School of Economics and Management,Sanmenxia Vocational and Technical College,Henan Province 472000,China)
出处
《中国饲料》
北大核心
2022年第24期85-88,共4页
China Feed
基金
2018年河南省高等学校青年骨干教师培养计划项目(2018GGJS250)。
关键词
物联网
饲料企业
产业链结构
营销模式
Internet of Things
feed enterprise
industrial chain structure
marketing model
