摘要
目前我国城市化进程发展迅猛,各大中型城市纷纷确立自身别具一格的城市属性,城市品牌形象设计逐渐被引入城市个性化发展战略的中心位置。在推进品牌形象标签的过程中,应当通过深入挖掘地域特色与人文资源,科学整合自身代表性元素与视觉符号,赋能所在区域的社会经济繁荣与发展。本文主要针对城市品牌形象设计中的图形与色彩表达进行相关研究,以此促进我国城市建设成功升级,为更多城市进行品牌形象设计提供现实借鉴与理论参考。
At present,the process of urbanization in my country is developing rapidly.Large and medium-sized cities have established their own unique urban attributes.The city brand image design has gradually been introduced into the center of the city's personalized development strategy.In the process of promoting the brand image label,it is necessary to scientifically integrate its own representative elements and visual symbols through in-depth exploration of regional characteristics and human resources,so as to empower the social and economic prosperity and development of the region.This paper mainly conducts relevant research on the graphic and color expression in the design of urban brand image,in order to promote the successful upgrading of urban construction in my country,and provide practical and theoretical reference for more cities to carry out brand image design.
作者
刘隽
Liu Jun(Wuxi Vocational College of Science and Technology,Wuxi Jiangsu 214028)
出处
《流行色》
2022年第11期49-51,共3页
Fashion Color
关键词
城市
品牌形象
图形设计
色彩表达
city
brand image
graphic design
color expression
