摘要
文章基于价值网络的视角,建立了商业模式分类的指标体系,采用创业板上市公司数据,通过聚类分析等分析工具,将创业板制造业企业根据其研发投入、营销费用、客户集中度、资产特征等指标,分为六种类型,并利用因子分析评价不同商业模式企业经营绩效。研究发现,在不同的商业模式类型下,企业业绩存在显著差异。对相关制造业企业来说,应根据所具有的资源与能力特征,设计适合自身的商业模式。
Based on the perspective of value network,this paper establishes the index system of the business model classification,using the data of ChiNext listed manufacturing enterprises,divides the GEM manufacturing enterprises into six types with clustering analysis and other tools according to their R&D investment,marketing costs,customers concentration,assets features and other indicators,and uses factor analysis method to evaluate the business performance of different business model enterprises.The findings show that in different business models,there is a significant difference in enterprises'performance.Therefore,these related enterprises should design their business model suitable for themselves according to their own resources and ability characteristics.
作者
徐建新
付怡
刘悦雯
XU Jian-xin;FU Yi;LIU Yue-wen(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
基金
浙江省哲学社会科学规划课题(20NDJC089YB)
杭州市哲学社会科学规划课题(2021JD36)。
关键词
价值网络
商业模式分类
企业绩效
创业板制造业
value network
business model classification
enterprise performance
ChiNext listed manufacturing enterprises
