摘要
为探究女性消费者对不同文胸杯型与分割线的感性认知,细化罩杯设计元素,基于感性工学研究方法与文胸罩杯结构设计,从文胸的杯型与分割线2个方面选取9项罩杯设计要素,使用Easy Paint Tool SAI软件绘制出18款文胸刺激图,并结合10对文胸罩杯感性形容词设计调查问卷。借助统计软件SPSS23.0对数据进行均值分析、因子分析、聚类分析来量化女性消费者对文胸罩杯的感性评价。研究结果表明:影响文胸罩杯感性评价的主要因子分别为外观性格因子、风格因子、气质因子,不同文胸杯型与分割线的组合能够使文胸罩杯呈现不同的应用效果,给予消费者不同的感性印象,该研究能够为文胸罩杯细部设计提供一定的参考。
In order to explore the female consumers'perceptual cognition of different bra cup types and segmentation lines,and refine the design elements of bra cups,based on research method of kansei engineering and the structure of bra cups,9 design elements of bra cups were selected from 2 aspects of cup types and segmentation lines,and 18 bra stimulation diagrams were drawn by Easy Paint Tool SAI,which were combined with 10 pairs of bra cup perceptual evaluation adjectives.With the help of SPSS 23.0 statistical software,the data were analyzed by mean statistics,factor analysis and cluster analysis to quantify the perceptual evaluation of female consumers on bra cups.The research results show that the main factors affecting the perceptual evaluation of bra cups are appearance factor,style factor and temperament factor.The combination of different bra cup types and segmentation lines can make bra cups show different application effects and give consumers different perceptual impressions.This study can provide some reference for the detail design of bra cups.
作者
周林娜
刘驰
ZHOU Linna;LIU Chi(College of Clothing and Art Design,Xi′an Polytechnic University,Xi′an,Shaanxi 710048,China)
出处
《毛纺科技》
CAS
北大核心
2022年第12期48-54,共7页
Wool Textile Journal
基金
国家自然科学基金面上项目(72171188)。
关键词
感性评价
分割线
文胸杯型
因子分析
聚类分析
perceptual evaluation
segmentation lines
bra cup types
factor analysis
cluster analysis
