摘要
本文在对客家产品进行调查、分析后,认为客家产品的包装设计元素应该从包装设计的因素入手,有选择地吸收和运用其相关的设计元素。客家旅游发展的同时,对旅游产品包装的需求也越来越大,因此,包装设计必须与当地的地域、文化特征相适应。因此,在设计过程中,既要对当地的客家文化有深刻的认识,又要对其进行合理地设计。
After the investigation and analysis of Hakka products,this paper believes that the packaging design elements of Hakka products should start from the factors of packaging design,and selectively absorb and use their relevant design elements.With the development of Hakka tourism,the demand for tourism product packaging is also increasing.Therefore,the packaging design must adapt to the local regional and cultural characteristics.Therefore,in the design process,we should not only have a deep understanding of the local Hakka culture,but also carry out the design of it reasonably.
作者
郑雅文
ZHENG Yawen(Jiangxi Vocational College of Communication,Nanchang 330224,China)
出处
《鞋类工艺与设计》
2022年第24期126-128,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
客家旅游
产品包装设计
视觉和触觉
hakka tourism
product packaging design
visual and tactile
