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旅游供应链整合、战略选择与旅游上市公司成长性——基于模糊集定性比较分析 被引量:10

Tourism Supply Chain Integration,Strategic Choice and Corporate Growth of Tourism Listed Companies:A Fuzzy-set Qualitative Comparative Analysis
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摘要 公司成长性是衡量企业持续发展能力的重要指标。现有研究多从单一因素探讨对其影响,缺少对公司成长性驱动机制复杂前因的探索。基于企业间竞争转向供应链竞争的现实,本研究运用模糊集定性比较分析方法,以2010-2019年33家A股旅游上市公司为研究对象,探究旅游供应链整合及创业导向、同群效应战略对公司成长性的组态驱动影响机制。研究结果表明:(1)旅游上市公司高公司成长性的驱动模式包括“苦练内功”型、“全面整合”型和“创业领跑”型;低公司成长性的驱动模式则可以分为“随波逐流”型和“供需错配”型。(2)供应链整合管理对旅游上市公司至关重要,创业导向对其成长性影响不大,同群效应是把双刃剑。(3)旅游供应链整合的内部机理表现为:供应链上下游协同整合才能发挥正向作用,内部整合是实现公司成长的关键。本研究丰富了公司成长性和旅游供应链研究的理论视角和研究方法,为旅游企业持续健康成长提供借鉴。 The impact of the COVID-19 pandemic and the intensification of market competition challenge the survival and development of tourism although it is the strategic pillar industry of China’s national economy.How to ensure the growth of tourism companies has become the focus of academic and industrial attention.Corporate growth is an important index to measure the sustained development ability of companies.However,existing studies mainly focus on the impact of a single factor on corporate growth,lacking the exploration of its complex antecedents.Based on the reality that the competition between companies has transformed into the competition between supply chains,this study uses the fuzzy-set qualitative comparative analysis(fsQCA),and takes 33 A-share tourism listed companies from 2010 to 2019 as the research objects to explore the configuration driving mechanism of tourism supply chain integration,entrepreneurial orientation and peer effect on corporate growth.The results are as follows.(1)The driving modes of high corporate growth of tourism listed companies include four types:“practicing internal skill hard,”“comprehensive integration”and“shaping entrepreneurship leader image.”The driving modes of low corporate growth can be divided into two types:“swimming with the stream”and“supply and demand mismatch.”(2)Supply chain integration management is vital for tourism listed companies,entrepreneurial orientation has little impact on corporate growth,and the peer effect is a double-edged sword.(3)The internal mechanism of tourism supply chain integration is as follows:the coordination of supplier and customer integration of the supply chain is a prerequisite for helping the company grow,and internal integration is the key to achieve corporate growth.Compared with previous literature,the main contributions of this paper are as the follows.Firstly,the multiple factors from the research areas of supply chain integration and strategic choice are integrated into the studies of corporate growth by using the combination of research methods which mixed fsQCA with case analysis to analyze the complex antecedents and configuration driving mechanism of the growth of tourism listed companies,and provide a holistic guidance reference to the research on corporate growth.Secondly,this paper reveals the inner mechanism of tourism supply chain integration.It is found that internal integration is particularly important in the tourism supply chain and can act independently on corporate growth,which breaks the current situation that existing research on the tourism supply chain pays too much attention to supplier integration and customer integration,and verifies the universality of the conclusion that internal integration affects corporate growth.This paper finds that supplier integration and customer integration in the tourism supply chain must cooperate to achieve the effect of promoting corporate growth.That is to say,the upstream and downstream of the supply chain need collaborative management.This conclusion provides a new idea for the related research on the supply chain management of tourism listed companies.Finally,this paper provides corresponding solutions for the growth of tourism listed companies.It is necessary to strengthen the integration of the tourism supply chain and implement comprehensive and high-quality tourism supply chain management.We need to attach importance to the matching of strategic choice and tourism supply chain integration.Highlighting characteristic and branding development,not entrepreneurial orientation is the key to sustained corporate growth.This study enriches the theoretical perspectives and research methods of corporate growth and tourism supply chain,and provides references for the sustained and healthy growth of tourism companies.
作者 孙平 康文青 周晓明 Sun Ping;Kang Wenqing;Zhou Xiaoming(School of Management,Shandong University)
出处 《南开管理评论》 CSSCI 北大核心 2022年第5期170-179,I0035,I0036,共12页 Nankai Business Review
基金 教育部人文社会科学基金项目(21YJA630081) 山东省社科规划项目文化旅游研究专项项目(21CLYJ25)资助。
关键词 旅游上市公司 公司成长性 旅游供应链整合 创业导向 同群效应 fsQCA Tourism Listed Company Corporate Growth Tourism Supply Chain Integration Entrepreneurial Orientation Peer Effect Fuzzy-set Qualitative Comparative Analysis(fsQCA)
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