摘要
在传播政治经济学视角下,社交平台的流量不再只是传统媒体获利的商品,更是与数字技术直接或间接相关的特定劳动形式。通过析取个体媒介使用的数据贡献,较之传统媒体,社交平台流量劳动的内在特征在主体、过程和产品三个维度具备外包精益模式下的产消合一者、形式吸纳跃向实质吸纳、数据原料与广告时间并重的演化,在价值运动的形成、实现与分配环节呈现非物质劳动与价值增值信息的生产、内在商品化与自我商品化的循环以及“POPC”网络状态下的自雇佣“影子劳工”三方面内涵的变迁,研究有助于加深对媒介资本在数字技术条件下的增值与积累的理解。面对社交平台流量劳动的新变化,马克思主义政治经济学的劳动价值论仍然具有适用性与阐释力,也为流量劳动克服由“解放时间”滑向“统治时间”带来的异化提供可能。
From the perspective of political economy of communication,the network traffic of social platforms is not just a profitable commodity of traditional media,but also a specific form of labour directly or indirectly related to digital technologies. Through the data contribution of individual media,compared with traditional media,the inherent characteristics of the network traffic labour on social platforms demonstrates evolution in the three dimensions of subject,process and product:the prosumer under the outsourcing lean mode,substantive subsumption replacing formal subsumption and the balance between data raw materials and advertising time,in the meanwhile there are three connotation changes in the value movement which comprise formation,realization and distribution:immaterial labour and the production of valorization information,the cycle of immanent commodification and selfcommercialization,and the self-employed“shadow labour”under“POPC”network situation,the research is helpful to deepen the understanding of the valorization and accumulation of media capital in the condition of digital technologies. Facing newly changes of the network traffic labour on social platforms,the labour value theory of Marxist political economy still has applicability and explanatory power,and it also provides the possibility for the network traffic labour to overcome the alienation brought about by the slide from“time of liberation”to“time of domination”.
作者
白岩
BAI Yan(School of Communication,Shanxi Normal University,Taiyuan 030031,China)
出处
《经济问题》
CSSCI
北大核心
2023年第2期42-50,共9页
On Economic Problems
基金
教育部人文社会科学研究青年基金项目(22YJC860001)。
关键词
社交平台
流量劳动
劳动价值论
传播政治经济学
算法
social platform
network traffic labour
labour value theory
political economy of communication
algorithm
