摘要
博物馆数字文创产品开发是时代发展的必然趋势。信息技术的升级使博物馆数字文创产品的开发不再局限于物,市场流通方式由商品交易转为交互传播,相应的开发理念也转向数字产品设计和虚拟服务提升,进而呈现出新的产品形式和传播方式。数字转型趋势下,我国博物馆数字文创产品的开发路径始终以文化资源为核心,逐渐从实用需求向审美体验提升,同时还需依托互联网平台进行“破圈”传播,发挥博物馆数字文创产品的审美功能与教育意义。
The development of digital museum products is an inevitable trend of the times. The upgrade of information technology has made the development of museum digital creative products no longer limited to objects, the market circulation has changed from commodity trading to interactive communication, and the corresponding development and concepts have also shifted to digital product design and virtual service enhancement, thus presenting new product forms and dissemination methods. Under the trend of digital transformation, the development path of China’s museum digital cultural and creative products always takes cultural resources as the core of development, gradually changing from practical needs to the enhancement of aesthetic experience, while relying on the Internet platform to "break the circle" of communication, giving full play to the aesthetic function and educational significance of museum digital cultural and creative products.
作者
王伟
姚文婷
WANG Wei;YAO Wenting
出处
《创意设计源》
2022年第6期41-45,61,共6页
Idea & Design
基金
2022年度中南大学高水平研究生教材建设项目“设计管理”(项目编号:2022JC020)
2022年度中南大学研究生教育改革重点项目“基于学科交叉与创新能力培养的艺术设计类研究生课程优化与改革研究”(项目编号:2022JGA004)阶段性研究成果。
关键词
博物馆
数字化
艺术创意
文创产品
museums
digitalization
artistic creativity
cultural and creative products
