摘要
在信息传播方式日益多元化、网络化的今天,新媒体语境下非物质文化遗产的保护与传承日渐成为人们关注的课题。特别是在疫情防控仍不能松懈的情形下,利用线上资源推动非遗文化的传播,实现传统文化的创新性转化与创造性发展便显得尤为重要。文章根据当前非物质文化遗产在新媒体传播中所面临的问题,通过剖析典型案例,从非遗传承中数字技术应用与新媒体传播的表现形式、展示平台、传播模式及体验效果四个方面进行了深入探究,以期拓展非遗传承数字化在新媒体传播中的有效路径,为实现非遗的可持续发展尝试新的探索。
With the increasing diversification and networking of information transmission, the protection and inheritance of intangible cultural heritage in the context of new media has increasingly become a topic of concern. Especially when the epidemic prevention and control can not be relaxed, it is particularly important to use online resources to promote the dissemination of intangible cultural heritage and realize the innovative transformation and creative development of traditional culture. According to the problems faced by the current intangible cultural heritage in the new media communication, through analyzing typical cases, this paper makes an in-depth study from the four aspects of the application of digital technology and the new media communication in the Intangible Cultural Heritage Inheritance, the display platform, the communication mode and the experience effect, in order to expand the effective path of the digital intangible cultural heritage in the new media communication and try new exploration for the sustainable development of intangible cultural heritage.
作者
王巧凤
马振龙
Wang Qiaofeng;Ma Zhenlong(TUT School of Art&Design,Tianjing 300384,China)
关键词
非遗
传承
数字技术
新媒体传播
intangible cultural heritage
inheritance
digital technology
new media communication
