摘要
体育报道作为大型体育赛事举办过程中不可或缺的重要环节,在国家形象的塑造等方面发挥着重要作用。为了更好地发挥重大体育赛事在国际传播中的平台作用,并将北京冬奥会留下的宝贵精神财富纳入后续的相关实践工作,对北京冬奥会中的传播实践活动及其效果进行研究具有重要意义。通过综合运用批判性话语分析法和内容分析法,对西方主流媒体就北京冬奥会期间的相关报道进行了分析,发现媒体的报道重点集中在赛事成绩、防疫政策与开闭幕式等3个方面。我国在后续的大型体育赛事报道中,可以从转变思维方式、突出视觉效果、媒体产品多样化等策略争取国家话语权,在继承与发扬北京冬奥精神的同时有效提升中国国家形象。
As an indispensable link in the process of holding large-scale sports events, sports reports play an important role in shaping the national image. In order to give better play to the platform role of major sports events in international communication, and to incorporate the valuable spiritual wealth left by the 2022 Beijing Winter Olympics into the follow-up related practical work, it is of great significance to study the communication practice activities and effects of the Beijing Winter Olympics. Through the comprehensive use of critical discourse analysis and content analysis, this paper analyzes the relevant reports of the American mainstream media on the 2022 Beijing Winter Olympics, and finds that the media’s reports focus on the results of the event, epidemic prevention policies and the opening and closing ceremonies. This inspired our country to strive for the national voice from the strategies of changing the way of thinking, highlighting visual effects and diversifying media products in the follow-up reports of large-scale sports events, and effectively improve the national image of China while inheriting and carrying forward the spirit of the Beijing Winter Olympics.
作者
李丹
王鼎
王聃
LI Dan;WANG Ding;WANG Dan(Sports Department,Northwest University of Political Science and Law,Xi'an 710061 China;Sports Department,Yangling Vocational&Technical College,Yangling 712100,Shaanxi,China;College of Marxism,Xi’an Jiaotong University,Xi'an 710049,China)
出处
《西安体育学院学报》
CSSCI
北大核心
2022年第6期610-617,共8页
Journal of Xi'an Physical Education University
基金
国家社会科学基金青年项目(18CGJ012)。
关键词
体育赛事
北京冬奥会
主流媒体
国家形象
sports events
Beijing Winter Olympics
mainstream media
national image
