摘要
基于214份龙口市木制家具产品支付意愿和溢价接受度问卷数据,采用Logistic回归对消费者森林认证产品支付意愿和溢价接受度进行实证分析。结果表明:月收入、对环境热点问题的关注度、是否听过或见过森林认证标识、对推广森林认证的态度等变量对消费者支付意愿具有显著影响;性别、年龄、受教育程度、月收入、对环境热点问题的关注度、是否听过或见过森林认证标识等变量对消费者溢价接受度有显著影响。因此,提出了建立有效的森林认证推广机制,增强消费者的生态环保意识,突出森林认证产品的优势,刺激消费者的需求和调整森林认证费用,以提高消费者森林认证产品支付意愿和溢价接受度。
Based on 214 questionnaire data on willingness to pay and premium acceptance of wooden furniture products in Longkou City, this paper used the logistic regression to conduct an empirical analysis on willingness to pay and premium acceptance of forest certification products. The results showed that: the monthly income, attention to environmental hot issues, whether you have heard or seen forest certified labels, and attitude towards promoting forest certification had significant effects on willingness to pay;Gender, age, education level, monthly income, attention to environmental hot issues, whether to have heard or seen forest certified labels had significant impact on premium acceptance. Therefore, it’s proposed to establish an effective forest certification promotion mechanism, to enhance the awareness of environmental protection, to highlight the advantages of forest certified products, to stimulate consumers’ demand and adjust the cost of forest certification so as to improve the willingness to pay and premium acceptance of forest certified products.
作者
范宏琳
万志芳
FAN Hong-lin;WAN Zhi-fang(Chinese Academy of International Trade and Economic Cooperation,Beijing 100010,China;Colllege of Economics and Management,Northeast Forestry University,Harbin 150040,China)
出处
《中国林业经济》
2023年第1期54-60,共7页
China Forestry Economics
