摘要
社群化与旅游化是影响新兴体育赛事可持续发展的重要因素。以越野e族英雄会为例,采用田野调查、参与式观察和深度访谈等质性研究方法,探讨新兴体育赛事社群化与旅游化的矛盾演化和互动机理。研究发现:社群化与旅游化是越野e族英雄会的孪生属性,二者在赛事发展过程中先后经历了社群化孕育旅游化、旅游化赋能社群化、社群化与旅游化双向促进、社群化逃离旅游化的四个阶段;不同时期越野e族英雄会的行动者构成和力量对比是影响社群化与旅游化关系演化的主要因素。最后,根据研究结论对越野e族英雄会的运营和发展提出对策建议。
Communization and touristification are important influencing factors for the development of new sports events. This paper, based on the case of FB festival,discusses the relationship evolution and interaction mechanism between communization and touristification of new sports events by means of the qualitative research methods like field investigation, participant observation and in-depth interview. Research results are as follows.(1) Communization and touristification are the twin attributes of the FB festival. The relationship between them has experienced four stages: the stage of communization breeding touristification, the stage of touristification empowering communization, the stage of communization and touristification promoting each other,and the stage of communization escaping from touristification.(2) The main factors that influence the relationship evolution between communization and touristification are the composition of actors and their comparison of the strength in different periods of the FB festival. On this basis, this paper puts forward some countermeasures and suggestions for the operation and development of the FB festival.
作者
王公为
黄甜甜
张文馨
周文丽
WANG Gong-wei;HUANG Tian-tian;ZHANG Wen-xin;ZHOU Wen-li(College of History and Tourism Culture,Inner Mongolia University,Hohhot O10070,China)
出处
《前沿》
2022年第5期49-57,共9页
Forward Position
基金
国家社科基金一般项目“‘一带一路’视阈下‘万里茶道’国际旅游品牌共商共建共享机制研究”(18BGL148)
内蒙古大学研究生精品课程建设项目“旅游与地域文化研究”(11200-12100694)。
