摘要
在我国经济文化高速发展的背景下,年轻消费群体逐渐对文化产品的消费需求提高,使盲盒设计潮流走入大众视野之中,展开了一场以盲盒为主体的文化产品革命。“善琏湖笔”作为国家非物质文化遗产,受到国家及各级政府的保护与传承。通过研究善琏湖笔非物质文化遗产,以盲盒作为善琏湖笔非物质文化遗产传播和活化的媒介,对善琏湖笔进行IP形象创作。文章通过对善琏湖笔IP形象盲盒设计研究进行思考与分析,为非物质文化遗产的传承和保护提供新思路,为非物质文化遗产的文化宣传与发展提供新策略。
In the context of the rapid development of China’s economy and culture,the young consumer groups have gradually increased their demand for cultural products,bringing the trend of blind box design into the public’s view,and launching a cultural product revolution with blind box as the main body.As a national intangible cultural heritage,“Shanlian Lake Brush”has been protected and inherited by the state and governments at all levels.By studying the intangible cultural heritage of Shanlian Lake pen,the author uses the blind box as the medium for the dissemination and activation of Shanlian Lake pen’s intangible cultural heritage,and creates the IP image of Shanlian Lake pen.This article provides new ideas for the inheritance and protection of intangible cultural heritage and new strategies for the cultural promotion and development of intangible cultural heritage by thinking and analyzing the design and research of the IP image blind box of Shanlian Lake pen.
作者
胡欣怡
HU Xinyi(Huzhou Normal University College of Arts,Huzhou 313000,China)
出处
《鞋类工艺与设计》
2023年第2期36-38,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
非遗
善琏湖笔
IP形象
盲盒设计
intangible cultural heritage
good at lianhu pen
ip image
blind box design
