摘要
随着社会的发展和科技的进步,电子商务逐渐进入大众视野。电子商务在带动各行各业发展的同时,已成为国民经济的支柱性产业。基于此背景,饲料企业为有效解决产品销量问题也开始了电子商务的探索之路。为便于分析,文章对饲料企业的电子商务转型做出论述,并根据影响饲料企业精准营销的主要因素提出了相应策略,希望能帮助饲料企业精准定位目标客户群体,实现饲料产品的促销。
With the development of society and the progress of science and technology,e-commerce has gradually entered the public’s vision. While driving the development of all walks of life,it has become a pillar industry of the national economy. In this context,in order to effectively solve the problem of product sales,feed enterprises also began to explore the way of e-commerce.In order to facilitate the analysis,this paper discusses the e-commerce transformation of feed enterprises,and puts forward corresponding strategies according to the main factors that affect the precision marketing of feed enterprises,hoping to help feed enterprises accurately locate target customer groups and achieve the promotion of feed products.
作者
石萌
SHI Meng(Changzhi Vocational and Technical College,Changzhi,Shanxi Province 046000,China)
出处
《中国饲料》
北大核心
2023年第4期112-115,共4页
China Feed
关键词
电子商务
饲料企业
精准营销
饲料产品
营销策略
E-commerce
feed enterprises
precision marketing
feed products
marketing strategy
