摘要
当今,大型展会邀请其他国家作为主宾国的做法非常普遍,在展览业起步早、发展成熟的德国亦如此。主宾国的概念对于展会主办方、展会本身,以及主宾国有何影响?本文通过对科隆、法兰克福、汉诺威等德国知名展览公司的采访,对展会主宾国的意义进行了探讨。
Visits of high-level foreign government officials to German trade fairs always make a huge impact.And there are other reasons why the partner country concept isn't as passe as some may think.For Cologne it is a question of marketing whether a partner country makes sense for a trade fair or not."If we opt for a partner country,it is because we believe it still has a lot of new potential to offer the fair,"argues Katharina Hamma."Partner country status will make more exhibitors from the country attend the event,"says the Managing Director of Koelnmesse.
