摘要
运用SWOT分析模型,探讨南京建设世界体育名城的体育文化优势、劣势、机遇和挑战并提出相应的体育文化策略。研究发现,南京体育文化的内部优势体现在体育国际影响力、运动项目文化建设、体育文化交流和体育传播格局方面;内部劣势体现在体育场地和设施建设布局、体育文化发展的规划和政策制定、体育荣誉体系建设和南京体育赛事品牌打造方面;外部机遇为国家、江苏省和南京的重大战略、政策和城市文化气质;外部挑战为国际格局变化及南京体育各领域发展不平衡且融合程度不高。基于此,提出南京建设世界体育名城的文化策略为:优化体育设施布局,完善公共体育服务体系;制定体育文化发展规划和政策,发挥引领和保障作用;弘扬中华体育精神和奥林匹克精神,加强体育荣誉体系建设;挖掘传承传统体育文化,加大体育类非遗保护力度;推动运动项目文化建设,打造“南京赛事”品牌活动;加强体育合作交流,打造“一带一路”国际合作新平台。
This paper uses the SWOT analysis model to discuss the advantages,disadvantages,opportunities and challenges of Nanjing as a world-famous sports city and puts forward the corresponding sports culture strategies.Research found that the internal advantages of Nanjing sports culture reflected in sports international influence,sports culture construction,sports culture exchanges and sports communication pattern,internal disadvantage reflected in sports venues and facilities construction layout,sports culture development planning and policy making,sports honor system construction and Nanjing sports event branding,external opportunities for the country,Jiangsu and Nanjing major strategy,policy and urban culture temperament,external challenges are the change of the international pattern and the unbalanced development of various sports fields in Nanjing and the insufficient degree of integration.Based on this reason,the cultural strategy of Nanjing to build a world famous sports city are:optimizing the layout of sports facilities,improving the public sports service system;developing the development plan and policy,playing the leading and guaranteeing role of sports culture,promoting Chinese sports spirit and Olympic spirit,strengthening sports honor system,developing traditional sports culture,strengthening the protection of sports intangible heritage;promoting sports culture,building“Nanjing Games”brand activities;strengthening sports cooperation and exchange,building a new platform of“Belt and Road”international cooperation.
作者
吴文婷
邹德新
田标
车冰清
顾悦
WU Wenting;ZOU Dexin;TIAN Biao;CHE Bingqing;GU Yue(School of Liberal Arts,Nanjing University,Nanjing 210023,China;Sports Development and Planning Academy,Nanjing Sport Institute,Nanjing 210014,China;School of Continqing Education,Nanjing Sport Institute,Nanjing 210014,China)
出处
《南京体育学院学报》
2023年第1期48-53,共6页
Journal of Nanjing Sports Institute
基金
2021年度江苏高校哲学社会科学研究一般项目:体育院校思想政治教育话语体系创新的路径研究(2021SJA0384)。
关键词
南京
世界体育名城建设
体育文化
SWOT分析
策略
Nanjing
construction of world sports city
sports culture
SWOT analysis
strategy
