摘要
通过对国潮服装品牌领域主要特点、消费群体、跨界形式等进行分析,总结跨界思维流于表面、热衷形式、缺少界限等不足之处,探究跨界思维在国潮服装品牌中的应用现象。从挖掘品牌文化、结合潮流趋势、借助现代科技三方面增强品牌融合升级、强化品牌设计创新和丰富设计表现手法。希望打破大众对国潮服装品牌土味廉价的传统认知,推动国潮服装设计美学与世界的对接。
By analyzing the main characteristics, consumer groups and crossborder forms of national trend clothing brand, this paper summarizes the shortcomings of cross-border thinking such as being superficial, keen on forms and lacking of boundaries, and explores the application phenomenon of cross-border thinking in national trend clothing brand.From the mining of brand culture, combined with the trend, with the help of modern science and technology to enhance brand integration and upgrading, strengthen brand design innovation and enrich design expression techniques. It is hoped to break the public’s traditional cognition of national trend clothing brand as cheap and cheap, and promote the connection between national trend clothing brand design aesthetics to the world.
作者
束凯馨
王珺
向远宁
SHU Kai-xin;WANG Jun;XIANG Yuan-ning(School of Arts And Design,Hunan Institute of Technology,Yueyang,Hunan,414006)
基金
湖南省大学生创新创业训练计划项目(3786)。
关键词
跨界思维
国潮
服装品牌
Cross-border Thinking
National Trend
Clothing Brand
