摘要
当前中国生鲜电商已经进入了新的高速发展时期,线上、线下、物流三者结合的新销售模式和“在家买菜”的消费方式已经被社会广泛接受。生鲜电商销售新模式从销售方式、配送到商品消费需求定位都与传统线上生鲜销售有巨大的差异,传统的网购农产品包装方式不能适应生鲜电商平台上已成为快速消费品的农产品的需求。生鲜电商平台和包装设计者需要改变生鲜农产品的包装设计思路,充分发挥包装的各方面功能,以适应当前生鲜电商新需求。
At present, China’s fresh food e-commerce has entered a new period of rapid development. The new sales model combining online, offline and logistics and the consumption mode of "buying vegetables at home" have been widely accepted by the society. The new mode of fresh food e-commerce sales is very different from the traditional online fresh food sales in terms of sales methods, distribution and commodity consumption demand positioning. The traditional online shopping agricultural product packaging methods can no longer adapt to the fast-moving consumer goods on the fresh food e-commerce platform. demand for agricultural products. Fresh food e-commerce platforms and packaging designers need to change the packaging design ideas of fresh agricultural products, and give full play to all aspects of packaging functions to meet the new needs of current fresh food e-commerce.
作者
孙湛
SUN Zhan(Anhui Trade Vocational and Technical College,Wuhu,Anhui,241000)
基金
安徽商贸职业技术学院人文社科重点项目(2020KZR12)。
关键词
生鲜电商
农产品包装
快速消费品
包装设计
Fresh Food E-commerce
Packaging of Agricultural Products
Fast Moving Consumer Goods
Packing Design
