摘要
当前我国经济实力不断增强,生鲜电商的蓬勃发展给生鲜农产品的冷链物流带来了巨大的市场发展潜力,然而冷链物流的高成本一直制约着生鲜电商的发展,因此冷链物流成本控制成为企业降本增效的重要一环。本文主要通过阐述生鲜电商冷链物流的主要模式和成本分析,以冷链头部企业京东为例,分析其在前期投入、人力、损耗等方面存在的成本问题,并对其仓储库存运输环节、供应链管理信息化建设、人才队伍培育等方面提出针对性建议。
With the development of China’s economic strength, the cold chain logistics of fresh produce is developing rapidly, and brings great market development potential. However, the high cost of cold chain logistics has been restricting the development of the cold chain logistics, so the cost control of cold chain logistics has become an important part of the e ffi ciency of enterprises. By explaining the main mode and analyzing the cost of cold chain logistics of fresh e-commerce,and taking the cold chain enterprise Jingdong as an example, this paper analyzes early investment, manpower, loss and so on, and puts forward some suggestions from the aspects of transportation link, storage stock, informatization construction and service quality.
作者
许菱
曹怡雯
XU Ling;CAO Yiwen(Jiangxi University of Science and Technology Ganzhou,Jiangxi 341000)
出处
《中国商论》
2023年第5期116-119,共4页
China Journal of Commerce
关键词
冷链物流
生鲜农产品
电商物流
成本优化
成本控制
cold chain logistics
fresh produce
e-commerce logistics
cost optimization
cost control
