摘要
激发内生动力、推进乡村振兴,关系着民族复兴的进展和成效。为了探讨民族地区社区增权对居民旅游参与意愿的影响关系,文章从增权理论视角出发,引入社区增权、旅游支持态度等变量来构建居民旅游参与意愿的形成机理模型,选择了湖南凤凰、湖北恩施和重庆云阳等旅游目的地进行实证分析。研究发现:第一,社区增权是驱动居民旅游参与意愿的关键因素;第二,心理增权对社区增权的影响效果最为显著,社会增权和政治增权次之;第三,社区增权能强化居民旅游支持态度,但旅游支持态度和参与意愿之间并没有直接和必然的联系。管理者应重视社区增权在民族旅游发展中的重要作用,培育居民的主人翁精神,使其积极参与当地旅游开发,实现民族地区旅游健康可持续发展。
Stimulating endogenous power and promoting rural revitalization are related to the process and effectiveness of national rejuvenation.To explore the relationship between community empowerment and residents willingness to participate in tourism of ethnic areas,from the perspective of empowerment theory,this paper introduces variables such as community empowerment and support attitude to construct a mechanical model of residents willingness to participate in tourism,and select destinations such as Phoenix in Hunan,Enshi in Hubei and Yunyang in Chongqing for empirical analysis.The research conclusions are as follows:Community empowerment influences residents willingness to participate in tourism;psychological empowerment has the most significant impact on community empowerment,followed by social empowerment and political empowerment;Community empowerment influences tourism support attitude,but there is no direct and inevitable link between tourism support attitudes and willingness to participate.Managers should pay attention to the important role of community empowerment in the development of ethnic tourism,cultivate their ownership spirit,make them actively participate in local tourism development and realize the healthy and sustainable development of tourism in ethnic areas.
作者
郑浏香
罗盛锋
黄燕玲
ZHENG Liuxiang;LUO Shengfeng;HUANG Yanling(School of Tourism&Landscape Architecture,Guilin University of Technology,Guilin 541006,Guangxi,China;Guangxi Tourism Industry Research Institute,Guilin 541006,Guangxi,China)
出处
《旅游研究》
2023年第2期1-13,共13页
Tourism Research
基金
国家社会科学基金一般项目“桂滇边境地区旅游促进兴边富民成效典型案例调查研究”(20BMZ126)
国家自然科学基金项目“西南民族旅游地‘主客’网络交互行为特征与影响机理研究”(72064007)。
关键词
社区增权
旅游参与
内生动力
乡村振兴
民族地区
community empowerment
participate in tourism
endogenous motivation
rural revitalization
ethnic region
