摘要
出版的本质,其实就是人类使用出版技术将出版符号与出版载体相结合并获取相关成果。出版符号、出版载体、出版技术是人类出版的“三元素”。文章从出版“三元素”角度提出出版载体的外在形态拓展和内在价值拓展路径,出版技术的平台化、社交化、虚拟化拓展路径,出版符号的全息化、场景化、服务化拓展路径,并在此基础上梳理出内容赋能、产业互动、线上+线下、耦合突破的出版业态拓展路径。
The essence of publishing is actually the process of combining publishing symbol and publishing carrier with publishing technology to obtain relevant results. Publishing symbol, publishing carrier and publishing technology are the "three elements" of human publishing. From the perspective of the "three elements", this paper puts forward the external form expansion and internal value expansion path of publishing carrier:platformization, socialization and virtualization of publishing technology;as well as the holographic, scene-oriented and service-oriented development path of publishing symbols. Based on the "three elements" and expansion options, the development path of publishing formats, including "content empowerment", "industrial interaction", "online plus offline", "making breakthrough by coupling" are sorted out.
作者
万安伦
曹培培
WAN An-lun;CAO Pei-pei(School of Journalism and Communication,Huaqiao University,Xiamen 361021,China;School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)
出处
《编辑之友》
CSSCI
北大核心
2023年第3期37-43,共7页
Editorial Friend
基金
国家社会科学规划办国家高端智库项目“我国经济社会数字化转型进程研究”([2018]第14号)。
关键词
出版“三元素”
传统出版业
边际拓展
出版业态
"three elements"of publishing
traditional publishing industry
boundary expansion
publishing business format
