摘要
随着科技的不断发展,虚拟现实技术被越来越广泛地运用,并且受到新冠肺炎疫情的影响,自我防护意识开始增强,线上购物的需求量增加,线上试戴和无接触配送或成热点。线下购物人流量小,品牌社群不再紧密,本文针对传统首饰在现如今市场上的需求,寻求一定的突破,进行AR技术与首饰服务的结合,目的在于解决线上无法试戴、因疫情无法去实体店的问题,将首饰的款式多样化、数字化、定制化,并结合AR技术实施,在同一平台实时将首饰进行线上精准试戴,同时提供线下购物时的服务品质。在服务上有所突破,提供零社交距离的服务,提供首饰虚拟化试戴服务、云社区、穿搭教学、售后等服务;在样式上也有所突破,随着时尚的变化,可以快速调整,只需要通过手机就可以调整样式,经济环保,也满足对时尚与美的需求。
With the continuous development of science and technology,virtual reality technology has been applied more and more widely,and affected by the COVID-19,self-protection awareness has begun to increase,the demand for online shopping has increased,and online trial wear and non-contact distribution have become a hot spot.The number of offline shoppers is small,and the brand community is no longer close.This paper seeks a certain breakthrough in view of the demand of traditional jewelry in the current market,and combines AR technology with jewelry services.The goal is to solve the problem of not being able to try on online and not being able to go to physical stores due to the epidemic.The jewelry styles are diversified,digitized and customized,and combined with the implementation of AR technology,the jewelry can be accurately tried on online in real time on the same platform,and the service quality of offline shopping can be provided at the same time.It has made a breakthrough in service,providing zero-social distance services,jewelry virtualization try-on service,cloud community,dressing teaching,after-sales service and other services;With the change of fashion,you can adjust the style quickly.You only need to use your mobile phone to adjust the style,which is economical and environmentally friendly,and also meets the demand for fashion and beauty.
作者
严晗
施琦
刘沛恒
刘燕玲
白依荻
YAN Han;SHI Qi;LIU Peiheng;LIU Yanling;BAI Yidi(Hubei University of Technology,Wuhan,Hubei Province,430068 China)
出处
《科技创新导报》
2022年第25期105-109,共5页
Science and Technology Innovation Herald
