摘要
游客环境责任行为是促进山岳景区可持续发展的重要推手。文章以杭州天目山风景区为例,探析敬畏情绪、道德规范与环境责任行为的关系,构建敬畏情绪对环境责任行为的理论模型,对山岳景区游客环境责任行为进行研究。研究表明:(1)敬畏情绪对游客环境责任行为有显著正向影响;(2)道德规范中,道德判断和道德意愿在敬畏情绪和环境责任行为之间发挥着中介作用;(3)被诱发敬畏情绪的游客,更容易提升其满意度,进而实施环境责任行为;(4)社会规范正向调节道德规范与环境责任行为之间的关系。最后,得出关注游客敬畏情绪体验,强化游客道德规范,利用好社会规范带来的群体效应等启示,为景区培育游客环境责任行为提出建议。
Tourist environmental responsibility behavior is an important driving force to promote the sustainable development of mountain-type tourist attractions.Taking Hangzhou Tianmu Mountain Scenic Spot as an example,the paper analyzes the relationship among the awe,the moral norms and the environmental responsibility behavior,and constructs a theoretical model of the awe towards the environmental responsibility behavior to study the environmental responsibility behavior of tourists in mountain-type scenic spots.The research shows that:1)the awe has a significant positive impact on tourists behavior of their environmental responsibility;2)the moral judgment and moral will in the moral code of tourists play an intermediary role in their behaviors of awe and environmental responsibility;3)tourists induced to feel in awe are more likely to improve their satisfaction,and then implement their environmental responsibility behaviors;4)the social norms positively regulate the relationship between moral norms and environmental responsibility behaviors.Finally,it concludes that paying close attention to the tourists awe experiences,strengthening the moral norms of tourists,and making good use of the group effect are enlightened,and then some suggestions for cultivating the environmental responsibility behavior of tourists in mountain-type scenic spots are put forward.
作者
吕丽辉
汪燕
LV Lihui;WANG Yan(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
基金
国家社会科学基金项目(20BGL188)。
关键词
敬畏
道德规范
游客满意度
社会规范
环境责任行为
awe
moral norm
tourist satisfaction
social norm
environmental responsibility behavior
