摘要
文章基于UTAUT2模型与感知互动理论构建研究模型,对听书平台的大学生用户进行问卷调查,采用结构方程法分析影响大学生选择听书平台意愿的因素,进而对听书平台提出了加强娱乐性与互动性建设、完善内容资源、合理定价、创新听书实现方式的建议,同时对图书馆发展有声阅读推广提出了打造自有听书平台、丰富自身听书资源、积极开展三方合作的建议,以期为听书平台和图书馆有声阅读推广提供参考。
This paper combines with UTAUT2 model and the perceptual interaction theory to construct the research model,conducts a questionnaire survey on college students′users of audio reading platforms,and analyzes the factors that affect college students′willingness to choose audio reading platforms by using structural equation method.This paper puts forward suggestions for audio reading platforms to strengthen entertainment and interaction construction,improve content resources,reasonably price,and innovate the way to realize audio reading,and puts forward suggestions for libraries to develop its own audio reading platform,enrich audio reading resources,and actively carry out tripartite cooperation,in order to provide a reference for audio reading platforms and library reading promotion.
作者
周雨欣
李桂华
ZHOU Yu-xin;LI Gui-hua
出处
《四川图书馆学报》
2023年第2期1-10,共10页
Journal of The Library Science Society of Sichuan