应对理论视角下量化自我的隐私悖论研究被引量：2

Research on Privacy Paradox in Quantified Self from the Perspective of Coping Theory

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摘要 [研究目的]为揭示用户隐私披露的本质,该研究从应对视角出发,剖析量化自我的隐私悖论现象,试图为量化自我相关企业获取用户信息、促进用户隐私披露提供理论指导。[研究方法]基于应对理论,以可穿戴设备用户为研究对象,通过问卷调查法,构建结构方程模型,探究用户如何应对可穿戴设备技术可供性带来的使用收益与隐私顾虑及其对隐私披露决策的影响。[研究结论]研究发现:第一,可穿戴设备的技术可供性正向影响隐私披露意愿。第二,可穿戴设备的技术可供性与隐私披露意愿之间的关系,通过感知收益、隐私顾虑起中介作用。相较于隐私顾虑,感知收益的正向中介效应更强。第三,用户在面临量化自我带来的风险时,认知评估(风险偏好和感知隐私控制)对隐私顾虑的形成有着重要的影响;而形成隐私顾虑后,隐私脱离的应对方式对隐私顾虑和隐私披露意愿之间的关系有正向调节作用。 [Research purpose]To reveal the nature of user privacy disclosure,this study analyzes the phenomenon of the privacy paradox of quantified self from a coping perspective,in an attempt to provide theoretical guidance for quantified self-related companies to acquire user information and promote user privacy disclosure.[Research method]Based on coping theory,this study takes wearable device users as the research subject and constructs structural equation model through questionnaire method to investigate how users cope with the usage benefits and privacy concerns brought about by the technological affordance of wearable devices,and its impact on privacy disclosure decisions.[Research conclusion]It is found that,first,the technological affordance of wearable devices has a positive impact on the willingness to disclose privacy.Second,the relationship between the technological affordance of wearable devices and the willingness to disclose privacy was mediated by perceived benefits and privacy concerns.The positive mediating effect of perceived benefits is stronger compared with privacy concerns.Third,users'cognitive assessment(risk preference and perceived privacy control)has a significant impact on the formation of privacy concerns when facing the risks posed by quantified self;And after forming privacy concerns,the privacy disengagement coping style has a positive moderating effect on the relationship between privacy concerns and privacy disclosure willingness.

作者张茜谢卫红王忠 Zhang Qian;Xie Weihong;Wang Zhong(School of Management,Guangdong University of Technology,Guangzhou 510520;Tourism Management School,Guizhou University of Commerce,Guiyang 550002;School of Economics,Guangdong University of Technology,Guangzhou 510520)

机构地区广东工业大学管理学院贵州商学院旅游管理学院广东工业大学经济学院

出处《情报杂志》 CSSCI 北大核心 2023年第5期175-183,199,共10页 Journal of Intelligence

基金国家自然科学基金面上项目“大数据背景下的网络隐私顾虑影响因素及行为效应研究:基于多维发展理论视角”(编号:71672043) 国家社会科学基金项目“个人数据流通隐私保护的机制设计研究”(编号:21BJL038)。

关键词用户稳私量化自我可穿戴设备应对理论隐私披露隐私顾虑隐私悖论问卷调查法 user privacy quantified self wearable devices coping theory privacy disclosure privacy concerns privacy paradox questionnaire method

分类号 G203 [文化科学—传播学]