摘要
文旅融合赋能乡村文化振兴是乡村振兴的“铸魂”工程,是传承中华文脉的内在要求,是统筹城乡经济发展的关键途径,也是满足人民对美好生活向往的有效举措。在文旅融合赋能乡村文化振兴的进程中,应明确公众参与、凝聚共识的人本目标,协调发展、业态交互的市场目标,产业融合、和谐共生的价值目标。同时,进一步围绕文化振兴中“文化认同一文化共生一一文化共创”的演变逻辑,建立情感逻辑、主体逻辑、运行逻辑于一体的文旅融合赋能乡村文化振兴的逻辑理路。在此基础上,还应根植乡土文化,夯实文旅融合内容基础;多元主体共治,构建乡村文化振兴体系;加强机制建设,健全乡村文化产业体系;依托数字技术,推动文化振兴智慧转型。
Rural cultural revitalization enabled by the integration of culture and tourism is the"soul casting"project of rural revitalization,the inherent requirement of inheriting the Chinese culture,the key way to balance urban and rural economic development,and an effective measure to meet people's exceptions for a better life.In the process of cultural and tourism integration enabling the revitalization of rural culture,we should clarify the people-oriented goal of public participation and consensus building,the market-oriented goal of coordinated development and interaction of business forms,and the value-oriented goal of industrial integration and harmonious coexistence.At the same time,further centering on the evolution logic of"culture identity-cultural symbiosis-cultural co-creation"in cultural revitalization,establish the logic of emotion,subject and operation to integrate culture and tourism to enable the logic of rural cultural revitalization.Besides that,we should make it rooted in local culture,consolidate the content foundation of cultural and tourism integration,build the rural cultural revitalization system,strengthen the mechanism construction,improve the rural cultural industry system and promote the intelligent transformation of cultural revitalization by relying on digital technology.
作者
张祝平
ZHANG Zhu-ping(Technology and Culture Institute,Henan Provincial Party School of CPC,Zhengzhou,Henan 450002)
出处
《艺术百家》
CSSCI
北大核心
2023年第2期58-65,共8页
Hundred Schools In Arts
基金
2022年度河南省哲学社会科学重点委托课题“民为邦本思想渊源与发展研究”(项目编号:2022DWT017)阶段性成果之一。
关键词
文旅融合
乡村文化振兴
逻辑理路
价值共创
Cultural and Tourism Integration
Rural Cultural Revitalization
Logical Logic
Value Co-creation
