摘要
微信公众号以其功能强大、操作简单,建设成本低、精准送达、分享互动灵活、各年龄层用户都能快速使用等优势,迅速攻下了即时通信服务市场,成为时下最受追捧的新媒体平台的典型代表,这对于高校图书馆来说是利好之事。笔者分析了高校图书馆微信公众号运营的现状,提出了运营中的几个问题,探讨了微信公众号在高校未来成功运营的方法。
The WeChat official account,with its powerful functions,simple operation,low construction cost,accurate delivery,flexible sharing and interaction and rapid use by users of all ages,has quickly captured the instant messaging service market and become a typical representative of the most popular new media platform at present.This is good for university libraries.The author analyzes the current situation of the operation of WeChat official accounts of university libraries,puts forward several problems in the operation,and probes into the methods for the successful operation of WeChat official accounts in colleges and universities in the future.
作者
赵霞
ZHAO Xia(Zhejiang Guangsha Vocational and Technical University of Construction,Dongyang,Zhejiang Province,322100 China)
出处
《科技资讯》
2023年第7期184-187,共4页
Science & Technology Information
关键词
高校
图书馆
微信公众号
运营推广
Colleges and universities
Library
WeChat official account
Operation and promotion
