摘要
文章聚焦社交媒体平台、短视频平台、网络视频节目中的古籍阅读推广工作,分析不同平台的古籍传播现状以及传播效果,并对各平台古籍阅读推广工作存在的问题和改进策略进行了梳理和分析。研究发现,新媒体平台上的古籍阅读推广具有较强的互动性和较高社会影响力,微信平台古籍阅读推广原创内容丰富、更新速度快;短视频平台推广内容呈现年轻化、多元化的特点;网络视频节目制作精良,将古籍推广寓于故事化表达。研究认为图书馆应增强跨界合作,以更好地借助新媒体为读者提供古籍服务。
The article focuses on ancient books reading promotion on social media platforms,short video platforms and online video programs.It analyzes the current status and effects of the dissemination of ancient books on different platforms,combs and and discusses the existing problems and improvement strategies in ancient books reading promotion on different platforms.It is found that ancient books reading promotion on the new media platforms has strong interactivity and high social influence.The promotion on We-Chat platform is rich in original contents and fast in update rates;younger and diversified on short video platform;network video program is well-made,which incorporates the promotion of ancient books in story expression.The research holds that library should enhance cross-border cooperation to better provide ancient book service for readers with the help of new media.
出处
《图书馆理论与实践》
CSSCI
2023年第3期110-115,共6页
Library Theory and Practice
关键词
阅读推广
古籍阅读推广
新媒体
比较研究
Reading Promotion
Ancient Books Reading Promotion
New Media
Comparative Study
