摘要
文旅融合背景下,非物质文化旅游逐步兴起。游与学紧密相连,游是学的途径,学是游的目的。景德镇陶瓷艺术游学是传承中国陶瓷非遗文化的重要途径之一。本文以问题意识为导向,从强化游学组织机构管理、提升游学体验感、塑造游学承接机构鲜明个性三方面,提出提升景德镇陶瓷艺术游学品质的有效对策,为塑造景德镇千年金字招牌,提供智力支持与参考路径。
Under the background of cultural tourism integration,intangible cultural tourism is gradually emerging.Tourism and learning are closely linked,tourism is the way to learn,and learning is the purpose of tourism.Jingdezhen Ceramic Art Tour is one of the important ways to inherit Chinese ceramic intangible cultural heritage.This article,guided by problem awareness,proposes effective countermeasures to improve the quality of Jingdezhen ceramic art travel from three aspects:strengthening the management of travel organizations,enhancing the sense of travel experience,and shaping the distinctive personality of travel agencies,providing intellectual support and reference paths for shaping Jingdezhen's millennium gold-lettered signboard.
作者
李锋
王智鸿
Li Feng;Wang Zhihong(Jingdezhen Ceramic University,Jingdezhen,333403;Jingdezhen University,Jingdezhen,333403)
出处
《陶瓷研究》
2023年第1期99-101,共3页
Ceramic Studies
基金
2019年度江西省高校人文社会科学研究项目《非物质文化遗产旅游背景下的景德镇陶瓷艺术游学思考与对策研究》(编号:YS19123)的研究成果之一
2018年景德镇市社科重点项目《动漫风陶瓷创意产品融入景德镇旅游的意义研究》成果之一。
关键词
非物质文化旅游
陶瓷艺术游学
对策
Intangible cultural tourism
Ceramic Art Tour
The way to deal with a situation
