摘要
在对英国进行调研的基础上,力图通过文化推广路径和推广策略的互动研究,明晰文化推广路径的内涵特征和策略需求,为提早谋划针对性强、措施得力、效果优良的文化推广工作奠定坚实的基础。文化推广路径分为两个层级:外在形象、文化要素、文化活动是第一级范畴;媒介传播文化、旅游带动和学术交流是第二级范畴。第一级引领带动,第二级紧随助力。抹去第一级范畴和第二级范畴的分界线,六个范畴之间的内隐对应关系表明:外在形象、文化活动、旅游带动凸显政府的规划、引领责任和榜样力量;文化要素、媒介传播文化、学术交流靓丽民众的仿效固化作用以及基础和支撑地位。两个方面的互动意味着政府主导,民众主体,官民联动,齐力同心,不断推进文化推广事业。
On the basis of the investigation of culture promotion in UK,the paper tries to make clear the connotative features and different strategic requirements for the pathways of culture promotion,through the interactive study between the pathways and strategies in culture promotion.Thus a solid foundation may be laid for earlier planning of strongly-targeted,effectively-measured,and well-effective culture promotion.Culture promotion is divided into two levels,where external image,cultural elements and cultural activities constitute the first-level category,and culture communication through media,tourism enhancement and academic exchanges the second.The first leads and drives while the second follows and pushes.If the divide is erased between the two,the implicit corresponding relations between the six categories in question suggest that external image,cultural activities,tourism enhancement well highlight the government’s planning,leading and exampling while cultural elements,culture communication through media,academic exchanges beautify the people’s following,solidifying and supporting.This two-aspect interaction means that coendeavourings of the government and the people are fully exerted to keep culture promotion moving ahead,with the government as the leader and the people the body.
作者
田学军
TIAN Xue-jun(College of Foreign Languages,Nanjing Agricultural University,Nanjing 210095,China)
出处
《华北电力大学学报（社会科学版）》
2023年第3期103-112,共10页
Journal of North China Electric Power University(Social Sciences)
基金
国家留学基金全额奖学金项目“中国文化推广现状、路径和展望”(20130B320141)
教育科学规划教育部重点项目“教育国际化视阈下大学生跨文化学习能力影响因素及对策研究”(DIA140305)。
关键词
文化推广
路径
策略
culture promotion
pathways
strategies
