摘要
[目的/意义]社交媒体中的谣言依托于人们的社交网络关系以裂变式、指数级传播,采用正确的辟谣路径对其进行及时有效的辟谣对破除网络谣言、净化网络空间、维护舆论秩序具有重要意义。[方法/过程]依托经典拉斯韦尔传播过程模式构建社交媒体网络谣言辟谣效果影响因素体系,选取新浪微博不同类型的五个谣言事件对辟谣效果影响因素体系进行实证研究。[结果/结论]通过对比34种不同辟谣路径下的辟谣效果,总结指出相比于其他影响因素,辟谣主体、辟谣方式对社交媒体网络谣言辟谣效果有着更为显著的影响。
[Purpose/significance]Internet rumors in social media spread explosively and exponentially based on social network relationship.It is of great significance to dispel online rumors purify the network space and maintain the order of public opinion by adopting correct path to dispel rumors timely and effectively.[Method/process]Based on the classic Lathwell propagation process model the paper constructed the influencing factor system of rumor refuting effect on social media network and selected five rumor events of different types on Sina microblog to conduct an empirical study on the influencing factor system of rumor refuting effect.[Result/conclusion]By comparing the rumor refuting effects of 34 different rumor refuting paths it is concluded that rumor refuting subjects and rumor refuting ways have a more significant impact on the rumor refuting effects of social media network rumors compared with other influencing factors.
作者
叶娜
俞定国
陈晶
叶斌
Ye Na;Yu DingGuo;Chen Jing;Ye Bin(School of Journalism and Communication Communication University of Zhejiang,Hangzhou Zhejiang 310018;School of media Engineering Communication University of Zhejiang,Hangzhou Zhejiang 310018;School of Law and Humanities China University of Mining&Technology,Beijing 100083)
出处
《情报探索》
2023年第5期53-60,共8页
Information Research
基金
国家社会科学基金一般项目“重大突发事件中社交媒体谣言的动态画像与精准治理及仿真研究”(项目编号:NO.22BSH025)
教育部人文社会科学研究基金项目“面向社会责任的社交网络意见领袖传播效用研究(项目编号:18YJA860020)”成果之一。
关键词
社交媒体
辟谣效果
影响因素
social media
rumor dispelling effect
influencing factors
