摘要
在文旅融合发展的背景下,为了寻找以蜡染为代表的贵州少数民族非物质文化遗产的发展新方向,文章结合贵州蜡染当前面临的产业发展规模小、产品缺乏创新性、传播受限等现实困境,从企业联合打造优质品牌、政策护航产业发展、产品创新增强竞争力、新媒体助力市场营销等方面探索少数民族非物质文化遗产的高质量产业发展路径。
Under the background of integrated development of culture and tourism,in order to find a new direction for the development of intangible cultural heritage of ethnic minorities in Guizhou represented by batik,this paper combined with the current practical difficulties of Guizhou batik,such as small industrial development scale,lack of product innovation and limited communication,to explore high-quality industrial development paths for the intangible cultural heritage of ethnic minorities from the aspects of enterprises jointly building high-quality brands,policies escorting industrial development,product innovation enhancing competitiveness,and new media helping marketing.
作者
李私宇
杨轩宇
刘瑞雪
张浙
LI Siyu;YANG Xuanyu;LIU Ruixue;ZHANG Zhe(Guizhou Normal University,Guiyang 550025,China)
出处
《西部皮革》
2023年第10期9-11,共3页
West Leather
关键词
高质量发展
文旅融合
贵州蜡染
少数民族
非遗文化
high-quality development
cultural and tourism integration
Guizhou batik
ethnic minorities
intangible cultural heritage
