摘要
新闻媒体作为党和人民的喉舌,要积极弘扬主旋律,有效传播正能量。正能量新闻报道是我党舆论宣传工作的传统法宝,也是新闻媒体的现实选择。但在新媒体语境下,信源大众化、信道庞杂化、传播互动化,为正能量新闻的传播致效增加了变数和难度,正能量新闻报道时常遭遇尴尬处境。吸取正能量新闻报道的历史经验,规避正能量报道存在误区,运用马克思主义新闻观探究正能量新闻报道策略破困之策,做大做强主流舆论,汇聚民心共识。
As the Party and the people’s mouthpiece,Chinese news media ought to carry forward the central theme and spread positive energy in an active and eff ective way.The news report with positive energy is the realistic choice of news media in China,which is also a traditional magic weapon of our Party’s public opinion propaganda work.However,in the context of new media,the variables and diffi culties for the transmission eff ect of positive news get increased owing to the popularization of information sources,the complexity of channels,and communication interaction.That means that the propaganda of news reports with positive energy is likely to encounter awkward situations at some times.Drawing on the historical experience of positive news reports can avoid the misunderstandings in positive news reports,Based on that,Marxist view of journalism should be used to break through the diffi culties in the propaganda of news reports with positive energy,and to expand and strengthen the mainstream public opinion and to gather people’s consensus.
作者
戚庆燕
Qi Qingyan(Anhui University of Arts,Hefei 230012,China)
出处
《黑河学院学报》
2023年第5期138-140,152,共4页
Journal of Heihe University
基金
安徽省高校优秀青年人才支持计划项目“媒介融合背景下‘美好安徽’传播策略研究”(gxyq2021037)
安徽省级质量工程项目“新闻学专业改造提升”(2021zygzts030)。
关键词
新媒体
正能量新闻
报道策略
实事求是
new media
positive energy news
reporting tactics
seeking the truth from facts
