摘要
目的:基于整合技术接受模型(UTAUT)和信息系统成功模型D&M,探究在线心理咨询平台用户使用行为的影响因素。方法:随机抽取温州市鹿城区、瓯海区、龙湾区、洞头区465名调查对象进行问卷调查,构建结构方程并运用Smart PLS 2.0进行假设检验。结果:信息质量、努力期望、感知信任和感知愉悦性对在线心理咨询平台用户的使用意愿均有正向影响作用(P<0.05),其影响程度按照路径系数从大到小依次为感知信任(0.199)、感知愉悦性(0.139)、信息质量(0.135)、努力期望(0.095)。同时,便利条件(0.134)和使用意愿(0.531)均对用户的使用行为有显著的正向影响作用(P<0.01)。结论:建议该类平台一方面应重视用户隐私信息保护,提高个体信任度;另一方面应充实交互性功能,增强用户参与度和愉悦性,精准定位用户个性化需求。同时政府应加强对在线心理咨询平台有效监管,共同促进平台网络生态有效构建。
Objective To construct a structural equation model based on UTAUT and information system success model,and explore the factors influencing user’s behavior of online psychological consultation platform.Methods 465 respondents were ran⁃domly selected from Lucheng,Ouhai,Longwan and Dongtou districts of Wenzhou and surveyed with questionnaire.The structural e⁃quations were constructed using Smart PLS 2.0 for model hypothesis testing.Results Information quality,effort expectation,per⁃ceived trust and perceived happiness have positive effects on users’willingness to use the online psychological consultation plat⁃form(P<0.05).The degree of influence was ranked in descending order of path coefficients as perceived trust(0.199),per⁃ceived pleasure(0.139),information quality(0.135),and effort expectation(0.095).Meanwhile,facilitating conditions(0.134)and intention to use(0.531)have a significantly positive effect on users’behavior(P<0.01).Conclusion It is sugges⁃ted for the platforms to guarantee the protection of users’privacy and improve individual trust,and update the interactive function,enhance user’s participation and happiness,and precisely target at users’personalized needs.Moreover,the government should strengthen the supervision on online psychological consultation platform to promote the construction of platform network ecology.
出处
《中国卫生事业管理》
北大核心
2023年第5期397-400,共4页
Chinese Health Service Management
基金
国家社科基金重点项目“医学伦理委员会及其伦理审查能力建设研究”(19AZX014)
2022年度浙江省课程思政教学研究项目“大学英语NICE医文融通课程思政教学模式探究与实践”
“2022年国家级大学生创新创业训练计划‘感愈云医’——肿瘤患者心灵治愈的探索者”(202210343059)。
