摘要
作为我国社会在现代化发展过程中经济、文化产业的核心产品,包装设计能够在现代流行文化中为优秀传统文化的传承和传播提供重要载体,对全面实现“中国制造”文化创新品牌目标具有不可替代的现实意义。因此,本文通过对中华优秀传统文化元素的精神和形式进行系统分析,以现代社会人们的情感诉求和生活理念为依据,对中国传统元素在面膜包装设计中的有效应用途径进行系统梳理,为今后优秀传统文化元素在各个领域的传承与发展奠定坚实基础。
As the core product of the economy and cultural industry in the process of the modernization development of our society,packaging design can provide an important carrier for the inheritance and dissemination of excellent traditional culture in modern popular culture,and has irreplaceable practical significance for comprehensively realizing the goal of“Made in China”cultural innovation brand.Therefore,this paper systematically analyzes the spirit and form of Chinese excellent traditional cultural elements,and systematically combs the effective application ways of Chinese traditional elements in facial mask packaging design based on people’s emotional appeals and life concepts in modern society,so as to lay a solid foundation for the inheritance and development of excellent traditional cultural elements in various fields in the future.
作者
张晓丹
ZHANG Xiao-dan(Zhejiang Business University,Hangzhou 310018,China)
出处
《绿色包装》
2023年第5期136-139,共4页
Green Packaging
关键词
国潮风
传统文化元素
面膜包装
设计策略
China-Chic wind
traditional cultural elements
facial mask packaging
design strategy
