摘要
拼贴艺术作为一种艺术表现形式在包装设计中屡见不鲜。近几年随着信息技术发展,信息传播的图像化、碎片化趋势日益显著,包装设计作为连接品牌、产品与消费者的情感纽带起到了关键作用,而拼贴艺术以其强烈的视觉效果和丰富的符号内容,成为当代品牌推广传播中重要的表现形式。因此本文从拼贴艺术入手研究其在包装设计中的视觉表现,首先阐述拼贴艺术在产品外包装设计中的发展现状并进行优势分析,其次通过案例解析其视觉形式和特征,以供包装设计师参考和借鉴。
Collage art,as a form of expression,often appears in packaging design.In recent years,the continuous development of the network virtual world has led to the diversification of individual identity,resulting in differences.The overall sense of order in the society has been differentiated,and real life has been transformed into scattered pieces of information and images.Collage art has become an important driving force in contemporary brand promotion and communication by integrating design resources with its powerful reconstruction ability.Therefore,this paper studies the visual expression of collage art in packaging design from the perspective of collage art.Firstly,it studies the development status of collage art in product packaging design and analyzes its advantages.Secondly,it analyzes its visual form through cases,hoping to provide a reference for better application of collage art in packaging design in the future.
作者
郭佳茜
彭璐
GUO Jia-qian;PENG Lu(Beijing Institute of Fashion Technology,Beijing 100029,China)
出处
《绿色包装》
2023年第5期149-152,共4页
Green Packaging
基金
北京服装学院分类发展专项(NHFZ20220251)。
