摘要
随着人们健康观念的逐步加强以及康养需求的不断增加,温泉康养旅游逐渐成为人们外出旅游的一种新方式。辽宁温泉康养旅游开发过程中应遵循市场细分原则、联合开发原则、全域旅游原则、逐级综合开发利用原则。为开发具有辽宁特色的温泉康养旅游业,可强化温泉康养形象,提升温泉地知名度;打造特色品牌,构建温泉康养产品体系;突出特色,建设温泉康养特色小镇;扩大宣传渠道,加强温泉康养运营创新等,使辽宁温泉康养旅游迅速健康发展。
With the gradual strengthening of people health concept and increasing of health demand,hot spring health tourism gradually become a new way of traveling.During the development process of hot spring health tourism in Liaoning,these principles should be followed:market segmentation principle,joint development principle,al-for-one tourism principle,comprehensive exploitation and utilization principle.To develop distinctive hot spring health tourism of Liaoning,the following countermeasures should be adopted:to strengthen hot spring health image and improve hot spring popularity,to build characteristic brand and build hot spring health product system,to build prominent characteristic and construct hot spring characteristic town,to expand publicity channels and innovate hot spring operation,so as to promote the rapid and healthy development of hot spring health tourism in Liaoning.
作者
金丽
Jin Li(College of Tourism Management,Shenyang Normal University,Shenyang Liaoning 110034)
出处
《对外经贸》
2023年第6期32-35,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
温泉康养
温泉资源
旅游开发
辽宁省
Hot Spring Health
Hot Spring Resource
Tourist Development
Liaoning Province
