摘要
在现代社会中,人们生活的方方面面都是由颜色所决定的,因此在旅游纪念品的包装设计中,颜色的运用是一个重要的方面。人类对颜色的认识一直在发生着改变,从最初的认识到当代设计中对颜色的运用,色彩理论逐渐变成了设计者在设计旅游纪念品时所遵循的一种固定观念,将色彩理论融入到人们的日常生活中以及地域文化的交流中,可以使旅游纪念品具有深刻的情绪价值。本文分析了旅游纪念品包装设计的设计理念,并详细阐述了旅游纪念品包装设计中色彩应用基本原则,提出了相关色彩应用策略,旨在使得我国旅游纪念品包装设计领域得到进一步发展。
In modern society,various aspects of people's lives are determined by colors.Therefore,the use of color is an important aspect in the packaging design of tourist souvenirs.Human understanding of color has been evolving,from initial recognition to its application in contemporary design.Color theory has gradually become a fixed concept that designers follow when designing tourist souvenirs.Incorporating color theory into people's daily lives and the exchange of regional cultures can give tourist souvenirs profound emotional value.This article analyzes the design concept of packaging for tourist souvenirs and elaborates on the basic principles of color application in such designs.It proposes relevant color application strategies with the aim of further developing the field of packaging design for tourist souvenirs in our country.
作者
陈彦彤
Chen Yantong(Tianjin University of Science&Technology)
出处
《流行色》
2023年第5期9-11,共3页
Fashion Color
关键词
色彩理论
旅游纪念品
包装设计
Color theory
tourist souvenirs
packaging design
