摘要
随着乡村振兴战略的实施,人们对农产品品牌宣传的关注度日益提升。当前,新媒体传播方式逐渐成为主流,正在逐步取代传统媒体,如报纸和广播等。因此,越来越多的新生代年轻人和乐于接受新事物的中老年人更愿意通过互联网等新媒体平台获取信息并与品牌进行互动和交流。文章通过对“后东蜜语”农产品品牌现存问题进行剖析,并结合新媒体的优势和表现形式,提出了利用新媒体打造自有品牌知名度、扩大销售渠道、兼顾不同线上推广平台、拓展客户层次等解决方法。
With the implementation of the rural revitalization strategy,people's attention to the promotion of agricultural product brands is increasingly increasing.At present,new media communication has gradually become the mainstream and is gradually replacing Old media,such as newspapers and radio.Therefore,an increasing number of new generation young people and middle-aged and elderly people who are willing to accept new things are more willing to obtain information and interact and communicate with brands through new media platforms such as the Internet.This article analyzes the existing problems of the"Hou Dong Mi Yu"agricultural product brand through field visits,and combines the advantages and manifestations of new media,proposes solutions such as using new media to build Private label awareness,expand sales channels,take into account different online promotion platforms,and expand customer levels.
作者
郑秋雨
王娜
ZHENG Qiu-Yu;WANG-Na(School of Arts,Huzhou University,Huzhou,Zhejiang,313000)
基金
2021年浙江省课程思政教学改革项目新文科背景下“专思创”的艺术类专业三创人才培养研究与实践研究成果(浙教函[2021]47号)
2023年湖州师范学院研究生科研创新项目课题(2023KYCX27)。
关键词
新媒体
后东蜜语
乡村振兴
品牌推广
营销
New Media
Hou Dong Mi Yu
Rural Revitalization
Branding
Marketing
