摘要
近年来,伴随我国电商市场发展的日益成熟,我国的外贸交易总额不断提高,跨境电商逐步演变为互联网产业的全新发展风口,也成为广东地区对外贸易的主要途径。与传统外贸模式相比,跨境电商减少了大量的中间环节,成本投入较少,模式较为多元化,尤其是在网络技术发展水平日渐成熟的时代背景下,我国跨境电商行业发展势头十分强劲,有越来越多的产品开展国外贸易,同时受到多个国家消费者的青睐。同时随着互联网科技飞速发展,短视频演变为信息沟通及传播的主要途径,在线直播开始在人们的日常生产生活中得到全方位地渗透,广东地区的外贸商家也开始积极运用直播平台实现产品的对外销售。基于此,本文针对广东地区外贸行业的跨境电商直播展开研究,并提出高质量发展策略,以供参考。
In recent years,with the increasingly mature development of China’s e-commerce market,the total amount of foreign trade transactions in China has been increasing,and cross-border e-commerce has gradually evolved into a new development model of the Internet industry and has also become the main way of foreign trade in Guangdong.Compared with traditional foreign trade,cross-border e-commerce has reduced a large number of intermediate links,with fewer costs and more diversified models,especially in the era when the development of network technology is increasingly mature,China’s cross-border e-commerce industry’s development momentum is very strong,and there are more and more products exported to foreign countries,being welcomed by consumers in many countries.With the rapid development of Internet technology,short videos have become the main means of communication and dissemination of information,and online live-streaming has started to penetrate people’s daily production and life in all aspects.Guangdong’s foreign trade merchants have also begun to actively use live-broadcasting platforms to achieve external sales of products.Based on this,this paper conducts a study on cross-border e-commerce live-streaming in Guangdong’s foreign trade and proposes high-quality development strategies for reference.
作者
陈霞
CHEN Xia(Guangzhou Huaxia Vocational College Guangzhou,Guangdong 510935)
出处
《中国商论》
2023年第13期12-15,共4页
China Journal of Commerce
基金
“广东省高等职业教育品牌专业项目阶段性成果”。
关键词
跨境电商
电商直播
广东外贸
高质量发展
电商物流
cross-border e-commerce
e-commerce live-streaming
Guangdong’s foreign trade
high-quality development
e-commerce logistics
