摘要
考察媒体融合,技术逻辑和资本逻辑是最自然的视角,而政治逻辑往往作为一种外部因素来考量。但是,基于中国发展的阶段和社会主义体制,着眼于公共利益、社会利益和国家利益的政治逻辑,正是主导中国媒体融合进程最重要的内在逻辑。以政策为切入点,以政治逻辑考察30年来中国媒体融合进程,才能更深刻把握中国媒体融合的问题、挑战和战略路径。
Media convergence is commonly examined through the lenses of technical logic and capital logic,with political logic often relegated to an external factor.However,given China's development stage and socialist system,the political logic that prioritizes public interests,social interests,and national interests is the most essential internal logic driving the process of media integration in the country.Only by beginning with policy as the starting point and considering political logic,can we achieve a deeper understanding of the issues,challenges,and strategic paths associated with media convergence in China over the past 30 years.
作者
顾烨烨
方兴东
Gu Yeye;Fang Xingdong
出处
《传媒观察》
CSSCI
2023年第6期13-24,共12页
Media Observer
基金
2021年国家社科基金重大专项(21VGQ006)的阶段性成果。
关键词
媒体融合
网络舆论
数字治理
智能传播
media convergence
online public opinion
digital governance
intelligent communication
