摘要
通过分析中国茶包装设计“功能美、形式美、自然美、社会美”的不同审美形态,展现中国茶文化“真、雅、和、礼”和中国传统美学的内涵;通过分析“插画、文字、色彩、材料”等视觉和触觉元素的创新,阐述“四和之美”丰富了中国传统美学的内涵,提升了人们对茶包装的审美体验。
By analyzing the different aesthetic forms of"functional beauty,formal beauty,natural beauty and social beauty"of Chinese tea packaging design,this paper shows the connotation of Chinese tea culture including"truth,elegance,harmony and etiquette"and traditional Chinese aesthetics.Through the analysis of the innovation of visual and tactile elements such as illustration,text,color,and materials,the paper explains the concept of Beauty of Four Harmony which enriches the connotation of traditional Chinese aesthetics and enhances people's aesthetic experience of tea packaging.
作者
宋奕勤
陈昱倩
SONG Yiqin;CHEN Yuqian(Wuhan Institute of Technology,430205 Wuhan Hubei)
出处
《设计艺术研究》
2023年第3期1-5,共5页
Design Research
关键词
茶包装
设计
中国传统美学
形态
元素
tea packaging
design
traditional Chinese aesthetics
form
elements
