摘要
笔者基于工业设计理念,探讨了登封窑文创产品的开发策略。首先对工业设计理念以及登封窑的时代背景进行概述,其次阐述了登封窑文创产品存在的问题和挑战,如设计理念落后、创意水平不足、没有跟随时代需求以及缺乏品牌影响力等。针对这些问题笔者提出了基于工业设计理念的登封窑文创产品开发策略,包括引入创新设计思维、美观性与实用性并举以及注重品牌塑造与宣传渠道等。本研究对登封窑文创产品的开发具有指导意义,同时也为其他传统手工艺品的发展提供了借鉴和参考。
Based on the concept of industrial design,this paper discusses the development strategy of dengfeng kiln Wenchuang products.Firstly,the concept of industrial design and the background of dengfeng kiln are summarized.Then,the problems and challenges of dengfeng kiln Wenchuang products are expounded,such as backward design concept,insufficient creative level,failure to follow the needs of the times and lack of brand influence.In view of these problems,this paper puts forward the development strategy of dengfeng kiln Wenchuang products based on the industrial design concept,including introducing innovative design thinking,paying equal attention to aesthetics and practicality,and paying attention to brand building and publicity channels.This study has guiding significance for the development of dengfeng kiln Wenchuang products,and also provides reference for the development of other traditional handicrafts.
作者
薛明媚
王晨阳
Xue Mingmei;Wang Chenyang(Zhengzhou University of Light Industry,Zhengzhou,450000,China)
出处
《陶瓷》
CAS
2023年第8期127-129,共3页
Ceramics
关键词
工业设计
登封窑
文创产品
开发策略
Industrial design
Dengfeng kiln
Wenchuang products
Development strategy
