摘要
新媒体的发展和成熟对传统媒体产生了巨大冲击,在议程设置理论下,以短视频为代表的新媒体对媒体议程、公共议程的影响巨大。从议程设置理论的视角出发,能够发现短视频舆论监管所表现出的具体问题,并找到具体的应对策略,提炼出短视频发挥舆论监管效力的新模式,通过解读该模式来探究短视频舆论监管发展过程中存在的问题,为提出合理的应对策略,增强舆论监管效果提供参考。
The development and maturity of new media has had a huge impact on the traditional media.Under the theory of agenda setting,the new media represented by short video has a huge impact on the media agenda and the public agenda.From the perspective of agenda setting theory,this paper focuses on the study of specific problems in the supervision of short video public opinion,and puts forward specific countermeasures,striving to refine a new model for short video to exert the effectiveness of supervision of public opinion,and explores the problems existing in the development process of short video supervision of public opinion by interpreting this model.Accordingly,appropriate countermeasures are proposed to provide reference for enhancing the effect of public opinion supervision.
作者
杨帆
吴布林
李伟
YANG Fan;WU Bu-lin;LI Wei(School of Marxism,Guilin University of Electronic Technology,Guilin 541004,China;School of Marxism,Network Public Opinion Monitoring Center of Guangxi Education System,Guilin 541004,China;School of History and Culture,Linyi University,Linyi 276005,China)
出处
《陕西行政学院学报》
2023年第3期26-28,共3页
Journal of Shaanxi Academy of Governance
基金
2020年国家社科基金项目“强化党对重大突发事件新媒体舆论场主导权对策研究”(20XDJ003)。
关键词
短视频
舆情事件
议程设置
舆论监管
short video
public opinion events
agenda setting
public opinion supervision
