摘要
本文以传统图案纹样为例,探讨了基于文创IP产品开发的非物质文化遗产数字化建档与服务的实践与探索。文章提出了针对传统图案纹样的数字化建档方案,并探讨了文创IP产品开发与非遗服务的关系,阐述了如何通过推广和服务来实现非物质文化遗产的数字化传承和保护。最后讨论了基于文创IP产品开发的非遗数字化服务的推广与服务效果评估,强调推广和服务效果评估的重要性,能够有效地促进文创IP产品的非遗服务的发展和提高消费者体验。
Taking traditional patterns as an example,this paper discusses the practice and exploration of digital archiving and service of intangible cultural heritage based on cultural and creative IP product development.This paper puts forward a digital archiving scheme for the traditional patterns,discusses the relationship between the cultural and creative IP product development and the intangible cultural heritage services,and expounds how to realize the digital inheritance and protection of intangible cultural heritage through promotion and service.Finally,the promotion and service effectiveness evaluation of the intangible cultural heritage digital services based on the cultural and creative IP product development are discussed,emphasizing the importance of promotion and service effectiveness evaluation,which can effectively promote the development of intangible cultural heritage services of the cultural and creative IP products and improve the consumers’experience.
出处
《档案管理》
北大核心
2023年第4期61-63,共3页
Archives Management
基金
校级青年科研基金项目“传统图案纹样在茶叶包装中的应用研究——以信阳毛尖为例”(基金号:QN2022033)研究成果之一。
关键词
非物质文化遗产
数字档案
文创IP产品
传统图案纹样
保护与传承
数字服务
Intangible cultural heritage
Digital archive
Cultural and creative IP product
Traditional pattern
Protection and inheritance
Digital Service
