摘要
在“乡村振兴”背景下,提出具有赣南地域特色的包装设计模式,达到促进乡村经济发展的目的。以赣南猕猴桃包装设计为研究对象,使用市场调研方法对赣南猕猴桃进行具体分析。利用地域性文化介入包装设计,打造“赣南猕猴桃”特色农产品包装,并与智能技术相结合。确定赣南地区农产品包装设计现存问题,结合实际条件及案例提出解决方案并进行设计应用实践。通过设计赋能,提升农产品价值,实现地域性农产品“走出去”,为振兴乡村经济提供新思路。
Under the background of rural revitalization,proposes a packaging design model with regional characteristics of Gannan to achieve the purpose of promoting rural economic development.Taking the packaging design of Gannan kiwifruit as the research object,this paper makes a specific analysis of the Gannan kiwifruit using market research methods.Using regional culture to intervene in packaging design to create the"Gannan kiwifruit"special agricultural packaging,and combined with intelligent technology.It determines the existing problems of agricultural product packaging design in Gannan,proposes solutions and practice design application with actual conditions and cases.Through design empowerment,enhances the value of agricultural products and realize the"going out"of regional agricultural products,providing new ideas for revitalizing rural economy.
出处
《设计》
2023年第16期107-109,共3页
Design
关键词
乡村振兴
赣南
包装设计
地域性农产品
地域文化
Rural revitalization
Gannan
Packaging design
Agricultural products
Regional culture
